Nestle to double investment in China coffee market
Source : By Li Fangfang (China Daily) SHANGHAI - The global food and nutrition giant Nestle SA plans to double the scale of its investment in the Chinese coffee market during the next three years, said a top company executive. Heiko Schipper, managing director of Nestle Food & Beverage, Greater China region, said the move will support the company's plans to accelerate its business in the face of fierce competition in the coffee market with the most potential. "We are planning to double our investment in China, one of the key growth engines for our coffee business in the future," said Schipper, without disclosing further details. "Our coffee business has grown quite rapidly over the past five years, by 20 percent year-on-year on average. And we think we can further accelerate growth in the future by expending more effort and tailoring more products for the market," said Schipper. Having been involved in China for 20 years, Nestle is the leader in ...