Baidu Shifts YouA Merchants to Rakuten, Yaodian100

Baidu Shifts YouA Merchants to Rakuten, Yaodian100

BiaNews, 3/31/11

Chinese internet company Baidu's (Nasdaq: BIDU) B2C and C2C platform YouA announced today that it would begin making adjustments to its services, effective immediately.

All YouA product posting, store editing, account management, posting, and transaction functionality will be shut down in one month's time. YouA users will be able to sign up for Rakuten.com.cn (operated by Baidu in partnership with Japanese e-commerce company Rakuten) or Yaodian100.com.cn (operated by Baidu with Daphne and Qiming Ventures). Baidu will transfer e-commerce operations to Rakuten, Yaodian100, and other partners.


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