Nutrastar Adds New Retail and Wholesale Distributor in Jiangsu
HARBIN, China, Aug. 30, 2011-- Nutrastar International Inc., a leading producer and supplier of premium branded Traditional Chinese Medicine ("TCM") consumer products, today announced that it has added a new retail distributor in Suqian City and a wholesale distributor in Changzhou City for its "Yang Yang Ba" functional health drink, further expanding the entry level drink's distribution channels in Jiangsu Province.
Located in northern Jiangsu Province, Suqian is a natural extension of the company's beverage rollout plans given its close proximity to the Company's existing distribution networks. Suqian has a population of approximately 5.2 million. Through the distributor, Nutrastar's entry level affordable "Yang Yang Ba" drink will be available at approximately 100 points-of-sale ("POS"), including small supermarkets and convenience stores.
Nutrastar has also brought on a new wholesale distributor in neighboring Changzhou City. Changzhou is situated in China's affluent Yangtze Delta region about 160 kilometers west of Shanghai and has a population of roughly 4.5 million people. With this wholesale distributor, the company's "Yang Yang Ba" drink will be available for sale in an additional 200 POS, consisting of mostly small supermarkets and convenience stores.
Ms. Lianyun Han, CEO and founder of Nutrastar, commented, "The entry into Suqian and the addition of Changzhou wholesale distributor for our entry level 'Yang Yang Ba' functional health drink is a continuation of our rollout initiatives, which began in the fourth quarter of 2010. Already, Yang Yang Ba has seen good, healthy reception in its current cities and we are! eager t o continue building its presence in Jiangsu and other areas in China."
About Nutrastar International Inc.
Nutrastar is a China based leading producer and supplier of premium branded TCM consumer products including commercially cultivated Cordyceps Militaris and functional health beverages. Cordyceps Militaris is one of the most highly regarded herbal nutrients in TCM.
The Company is headquartered in Harbin, capital of Heilongjiang province, with 321 employees, 21 in R&D, and 140 in sales and marketing.
The products of Nutrastar are sold throughout China via a direct and distribution network that covers more than 10 provinces. More information may be found at http://www.nutrastarintl.com/
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