Online Ad Metrics Firm Moment Lands USD 20 Mln in Funding

Online Ad Metrics Firm Moment Lands USD 20 Mln in Funding

ChinaVenture, 10/24/11

Beijing-based online advertising metrics firm Moment Systems has obtained USD 20 mln in funding from Kleiner Perkins Caufield & Byers (KPCB), China Broadband Capital, Redpoint Ventures, and WPP Digital. KPCB partner Zhou Wei will join the board of Moment Systems.

Established in late 2006, Moment Systems uses cloud computing, natural language processing, and artificial intelligence to evaluate online ad campaigns, and has developed its AdMonitor line of online advertising evaluation and optimization products.

AdMonitor can track an online ad campaign and provide reach, target audience, and follow-up activity analysis to help advertisers, ad firms, and online media companies assess ad effectiveness (including providing data on target audience penetration), as well as identify target audience characteristics and provide ROI analysis and suggestions for optimization.

Moment Systems' clients include L'Oreal, Procter & Gamble, Microsoft, KFC, Volkswagen, and IBM.

Editor's Note: For more information on this topic, please see "WPP Digital Invests in Chinese Online Ad Metrics Firm," 7/20/10 issue.


Comments

Post a Comment

Popular posts from this blog

*What's Happening*

- Starbucks Menu Expands in China

What's Happening Starbucks Menu Expands in China Dunkin' Brands to Expand in Asia China's new brew AB InBev Acquires Henan brewer China Resources Bought 21.37% Of Kingway Brewery APB to Offload Stake in Kingway Brewery for RMB 1.08 bln Counterfeits in the grape wall of China Chinas Thirst Makes Wahahas Poorest Boss the Richest Wahaha Considering Purchase of Japanese Yogurt Maker, Chairman Zong Says China Imports of New Zealand Milk Jump Five-Fold, Aiding Quake-Hit Nation Swire Pacific profits up 75% Want Want's 2010 Annual Results Skyrocketing Moutai price 'normal' says chairman Chinese find rising price of fiery national liquor unpalatable Chinese mainland liquor maker Dukang issues TDRs on TWSE ZenithOptimedia Beijing scoops media for Kun Lun Shan Mineral Water Carrefour strengthens price monitoring Pharmacy Retail Chain Extends Reach To Shanghai
Keep reading

*What's Happening*


- Kingway Parent Intervenes in

What's Happening Kingway Parent Intervenes in China Beer Deal Heineken Should Target China, Not Latin America China: French wine prestige holds sway over rivals Nitrite-tainted milk kills 3 children in China Dairy firm to milk int'l demand China halts nearly half dairy producers in quality crackdown Natural Dairy plans 3,000 specialty stores across China Sale of Hongkelong reflects trend in retail sector Bright Food May Raise $916 Million Selling Bonds in China, Listing Unit China's Mengniu Gained Net Profit Of CNY1.2 Billion In 2010 China Kangtai Cactus CEO Responds to Allegation
Keep reading

*What's Happening *

- Starbucks to take on Nestle in

What's Happening Starbucks to take on Nestle in instant coffee market Nestl to enter partnership with Chinese food company Yinlu China's leading liquor producers post strong revenues in Q1 Australia Winery Takes Root in China Yum sales surprise, up on strength in China Shaanxi schoolchildren fall ill after drinking Mengniu milk Foreign Dairy Groups Lift Prices in China, Ignore NDRC Calls Asia continues to dominate soy milk consumption Bright Dairy starts work on facility Metro chief plans to open more stores Beijing Jingkelong To Open 30 New Stores In 2011 HNA Retailing Continues to Inject Acquired Assets into Jiadeli Supermarket Ahead of IPO Chamate Forecasts 30 New Retail Tea Outlets Around China In 201! 1 Minute Maid kicks off new marketing campaign in China Pepsi's VP of marketing Yi-Chung Tay to depart
Keep reading