LeTV, Chinese Basketball Association Partner on IPTV


Hc360.com, 11/23/11
Chinese online video site LeTV (Leshi) (300104.SZ) has formed a strategic partnership with Infront Sports & Media China, official marketing partner of the Chinese Basketball Association (CBA), to jointly operate the CBA's IPTV copyright licensing for the next three years. Fans will be able to watch CBA games on smart TV sets from LeTV partners such as Hisense (600060.SH) as well as using LeTV's HD internet TV set-top box. LeTV will also engage in brand advertising on CBA basketball courts. LeTV also plans to bid for the broadcasting rights to other sporting events such as the NBA and the UEFA European Cup.

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