Zakkour, Panel Highlight Successful China Strategies for Fashion Companies

Study of Consumer Behavior Leads to Specific Ideas for Consumer Product Launches in China

New York Michael Zakkour, principal of Technomic Asia a veteran business consultancy for companies in the China market, provides insights about Chinas fashion consumer at the fashion business industry event, Fashion, China, and You on Tuesday, December 6 from 9am noon.

The event, being held at SUNY Global Center at 116 East 55th Street, is part of the State University of New York program Confucius Institute for Business which incorporates expertise in innovation, culture and business strategies. Zakkour has more than a decade in developing business strategies for companies launching products in China markets. Technomic Asia also recently concluded a year long study of Chinas high-end brand consumers and growing middle class consumer who have an appetite for known and independent new fashion brands. Hell present these findings and other first hand information about Chinas fashion consumer at this event.

The two other members of the panel are Renee Hartmann, co-founder of the China Luxury Network, and the Eno lifestyle apparel brand. Eno has 25 retail stores in China that markets brands to Chinas youth market, and Lawrence Delson, president of Delson International, he is a adjunct assistant professor at NYU and a lecturer at the Fashion Institute of Technology.

The panel is moderated by Janet Carmosky, CEO of the China Business Network. Carmosky has spent her career in the fashion industry in the buying and sourcing discipline and also managing a fashion retail chain in China and Hong Kong.

Interviews with Michael Zakkour can be scheduled by contacting Albert Maruggi amaruggi@providentpartners.net or calling 612-293-7640.