SkyPeople Fruit Juice launches four new labels for Hedetang juices

Source: PRNewswire

SkyPeople Fruit Juice, a producer of fruit juice concentrates, fruit beverages and other fruit products in China, has introduced four new Hedetang juice labels for a 500ml bottle to retail customers and distributors and has now begun shipping to its customer bases in Xi'an and Beijing.

The company expects to expand distribution of Hedetang-branded fruit juice beverages to 200 retail locations in multiple cities including Beijing, Tianjian, Wuhan and Xi'an by the end of the second quarter of 2011.

SkyPeople Fruit Juice CEO Yongke Xue said the company now sells six flavors of Hedetang juices in 280ml glass bottles, its new 500ml glass bottle and case packs, including apple juice, pear juice, kiwifruit juice, mulberry juice, kiwifruit cider and mulberry cider.

Xue noted that the company positions its juices at a premium retail price of JPY4.80 ($0.73) for the 280ml bottle, JPY11.80 ($1.79 US) for the 500ml bottle and JPY78.00 ($11.84) for our 6-pack box.

Initial shipments of juices with the new packaging began in Xi'an on 28 January 2011. Shipments have been sent to customers including Wal-Mart, Trust-Mart, which was acquired by Wal-Mart, and La Cuisine Royale.

The company anticipates building momentum after the Chinese New Year Holiday through in-store tasting campaigns and sales road shows.

SkyPeople has also secured marketing support from more than 30 large-scale retail stores in Xi'an to feature Hedetang juices with the company's new labels ! at high- traffic locations in beverage aisles.

SkyPeople currently sells Hedetang juices to more than 100 retail stores in Xi'an, Beijing, Wuhan, Tianjian and other cities in China.