The Transition to Consumer Market Bearing Fruit, some Rotten
With the specter of a second recession hanging over Europe and North America these are not halcyon days for companies with consumer products to sell. But there is one market that is still proving to be robustEquatorial Guinea. Ok, China.
Aug. 23 (Bloomberg) China probably overtook the U.S. as the largest personal-computer market last quarter, after three decades of American dominance in an industry pioneered by Apple Inc. and International Business Machines Corp.
Personal-computer shipments in China rose 14 percent to 18.5 million units during the second quarter, the first time they surpassed the number in the U.S., where they fell 4.8 percent to 17.7 million, Bryan Ma, an analyst at research firm IDC, said in an interview today. On a full-year basis, China will likely pass the U.S. in 2012, he said.
The estimates highlight the growing importance of Chinas consumers to the global economy after the country passed the U.S. in 2009 as the largest auto market.
Ok, so two weeks ago we let you know that China is now the number one apparel market in the world. And we already know it is the fastest growing auto market in the world, so we add computers to the mix.
The good news is that the opportunity to sell to 1.5 billion people is there. But as we say in China. Everything is possible but nothing is easy.
The bad news is that there are still some very high hurdles and obstacles to overcome.
Take this fascinating story about groups of Chinese netizens petitioning Shanzai (counterfeit) factories to make custom made fake bags and apparel. So companies who do not even make or sell in China are getting ripped off by the very youth market they want to target. TIC.
From fashion icon to fake production in 5 easy steps!
by Jay Mark Caplan
Counterfeit designer goods are commonplace in China, but fakes dont always match the hottest trends. After all, how can a middle- aged factory owner in Guangzhou keep up with what Kate Moss is wearing?
Just check out Hers.com, a popular fashion and beauty forum with hundreds of threads devoted to factory petitions.
Heres how it works:
1. START A THREAD AND RECRUIT FOR A GROUP BUY
In late July, Hers.com user White Rose decided she simply had to have a copy of Danish model Freja Behas trademark Balenciaga biker jacket.
So she started a thread on Hers.com, posting photos of Freja with her jacket, and encouraging her sisters to get on board and vote for production.
http://ht.ly/6ai5Y
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