McDonald's marks 20 years in China
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Play VideoTwenty years ago, McDonald's opened its first store in China. Now, there are over 1000 restaurants in the country and counting. McDonald's has relied on best sellers, like the Big Mac, but rival KFC has adjusted its menu to suit Chinese tastes - with items such as squid on a stick.
Now, facing increasing competition from local brands as well, McDonald's is trying to catch up with aggressive expansion plans.
A chilly day in Beijing, but it doesn't stop diners dropping in to one of the country's most popular fast food chains.
Facing increasing competition from local brands as well,
McDonald's is trying to catch up with aggressive expansion
plans.
McDonald's is marking 20 years in China.
What started as a single outlet in 1990 rapidly expanded.
These days there are a thousand McDonald's restaurants in China, a figure the company hopes to double by 2013.
To mark two decades in operation, the interiors of several Beijing McDonald's are being revamped.
To mark two decades in operation, the interiors of several
Beijing McDonald's are being revamped.
Kenneth Chan is McDonald's China Chief Executive.
Kenneth Chan, McDonald's China Chief Executive said 'We're here for the long term and when we opened our restaurants in 1990 in Shenzhen, we were looking for a long-term commitment here. The ultimate goal is to try to expand as our urbanized consumers move from the rural cities into the urban centres. So we're making sure that we have a clear strategy in terms of opening at the right locations. At the same time we want to create brand differentiation with the rest of the competitors.'
To mark two decades in operation, the interiors of several
Beijing McDonald's are being revamped.
McDonald's famed Big Mac costs four times the price of a bowl of noodles in China.
Research suggests McDonald's is trusted because many feel its ingredients are safer and higher quality than those used by local food chains.
But McDonald's faces fierce competition.
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Play VideoMcDonald's is raising the stakes in its fierce competition with the likes of KFC and Pizza Hut in China. The fast food chain plans to speed up its expansion here, doubling the number of its restaurants in the fast growing major economy to 2000 by 2013.
An official from the company says McDonald's has also begun to update the image of its outlets, in order to attract more customers. As you heard, the maker of the Big Mac opened its first outlet in China's southern boom city of Shenzhen 20 years ago.
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