Zygna Moves Into China




© sabrina.dent




I guess it was bound to happen eventually. US games developer Zygna (famous for Farmville and Mafia Wars) has acquired a Beijing-based social gaming company: XPD Media (see TechCrunch here and here, and Gamasutra).



China has been fertile ground for online social gaming and MMORPGs over the last decade. And the venture capital industry has invested a lot of money into gaming in China. Zygna's move into Beijing may have been unanticipated, but it's far from surprising.



Zygna has been expanding in a variety of way. The move into Asia is a geographic expansion. But Zygna has also recently moved beyond Facebook, into a major partnership with Yahoo. And it has expanded its real world marketing efforts with a five year deal with the 7-Eleven store chain.



(In the interest of full disclosure I should mention that I've achieved level 70 - the highest level in the game - in Farmville.)

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